An iD2C platform

Digital Consumer Harvesting for your Next Set of Customers

Proxima originated in the US markets. It provides brands & businesses hyper targeted lead generation through it’s proprietary Art of Asking Questions  (AAQ). It ‘clips on’ to a variety of mass marketing initiatives like contests, sweepstakes, mass contact programs, etc providing instantly meaningful and actionable compliant data. It is especially useful for products and services where the customer often belongs to someone else.

2-Click Checkout  Microsites

78% youth buy products on impulse. Instant Commerce (IC) leverages that by providing a simple 2-Click checkout with a single product microsite for the brand. This not only enables the brand to retain higher margins or offer discounts but also Own the Customer while also being able to cross sell, up sell and drive subscriptions to the product/s. BTA provides end to end fulfilment for IC including technology, payment gateways, logistics, delivery, CRM and a data management platform. In one program the Microsite outsold Amazon for a global leader.

Mega Brand Solutions 

BTA’s tech version of the most basic BTL activity. Our hybrid platform & service offering integrates the brand, customer, channel & logistics partners – to provide disintermediation, speed and actionable engagement. The platform dashboards not only provide hypertargeting & deeper engagement of customers but also accountability, transparency and instant feedback loop in the campaign. This model provides much better cost & value leading to owning your consumer Over 10 million engagements done on the platform.

Activate your Packaging

The product pack is a trojan horse to enter your customer’s home to meaningfully engage and own your customer (OYC) and build lifetime relationship value - This is future of marketing! Use the valuable pack real estate – to provoke and involve recruit directly, whilst collecting compliant actionable data It is the quickest way to make offers, obtain feedback, drive subscriptions & microsite sales) and even drive him to a POS of brand’s choice! BTA manages this end-to-end Especially suited for large FMCG brands with a footprint of tens of millions.

Turbocharge your standard promotional activity with technology.

Dynamic Deals and Discounting is a technology solution from BTA for large FMCG brand owners, in partnership with the largest national retail chains (upto 10,000 stores). The technology provides for a wide array of discounting choices or “HOT Keys” - which are dedicated codes for an offer selective bundled basis product, store location/s, price and quantity etc. Instore promotions and activation incl. is managed end to end between retailer and BTA  The Hot Key is used for reactive & competitive discounting, promotions, etc to drive instant sales at short notice It creates a Win-Win between brand owner, retail chain and customer.

On Demand Video Assisted Selling

Callr is the world’s first on-demand browser-based CUSTOMER to BUSINESS live video calling facility. A digital yet human solution to provide video sales assistance on demand.  It enables LIVE video agent assisted sales for better engagement - replicating the instore sales experience online. Callr delivers high conversion rates - upto 60% customers proceed to click an ‘end of call’ sales link provided. It’s application is wide-for sales, promotion, demos, consultation, query resolution. www.callr.live

World’s only ‘No Cost’ Trials Marketplace

Tryy is ‘No cost-Pay nothing’ & ‘No strings attached’ trial offers marketplace! It collates and curates hundreds of NO COST trial offers for products, experiences, services, downloads etc. under one roof across many categories. Tryy encourages its visitors to  try new things. In the process it collects valuable , actionable & compliant customer data to remarket, upsell, cross sell. A pay nothing trials destination for the family www.tryy.me